Finns greet Easter with a goopy, black as tar dish called mämmi. If that’s not enough to entice you, let me see if I can adequately describe the flavor. It’s been described as a cross between Guinness and shoe paste. Even with such a distinct look and taste, mämmi is a tradition held seriously enough to warrant protection from the European Union.
Making mämmi is no joke – first you mix rye flour with bitter orange peel, a hint of sweetener, and a few other ingredients. Boiling water gets mixed in and you slowly bake it in a warm oven. Slowly… as in for three hours. Then it has to be whipped until cool. Then it has to sit for a few days. I think there’s some repetition of steps in there somewhere. Finally, and most commonly, it gets served with a splash of cream and a bit of sugar.
Phew.
If grandma goes to the trouble to make you a batch of mämmi, you had better eat it with a smile – goup and all.
Then? You politely ask for seconds.
Now, some Finns simply buy prepared mämmi (it’s available year round).
If grandma takes this shortcut, however, all bets are off.
There’s no way I’m even trying that stuff
You got to try everythingonce, but ja, don’t blame you.
I agree with Ruby. Try everything once. Actually, twice. The first time you might not be paying enough attention
It just looks bad but I actually like it (contrary to my Finnish fiancee and his family
). For me it tastes like slightly burned plum marmelade 
It’s not really good on its own but sprinkled with sugar and double cream or vanilla sauce it’s quite nice 
Plum marmelade sounds interesting… glad to hear a vote in favor of mämmi
It looks deceptively like a lava cake.
Yes, it’s the look of chocolate goo that tempts me. Somehow I don’t think the rye flour magically transforms to chocolate though …